It is every marketers dream to be able to create an effective marketing strategy with low budget. Don’t you ever wonder why is a company with good products and good services is still being left behind on their performance compared to other competitors with less capability and also quality? If a good product with great service is still under target on the sales then the company should reconsider about their marketing strategy, especially in these modern days where the internet has made it possible for companies to expand their target market. The bigger the market means the bigger possibility to increase their revenues.
Entering the online competition is not as easy as it seems, without an effective internet marketing strategy you can be certain that you will not last long in the industry. You cannot expect to put your products or services on the internet and sit back, relax with thousands of dollars will instantly come knocking at your doorsteps. All the successful people and companies on the internet each have their own internet marketing strategy. There are two things that matter on the online strategy, one is determining the customer, and second is what you have to offer for the customers. Before you can create an effective internet marketing strategy, a comprehensive research should be done.
During the research in order to create an effective marketing strategy, one should know the competitors. A thorough research about the competitors will include their strength and weaknesses, and also the company’s opportunity and threats or also known as the SWOT. The research conducted should also be able to tell who the target market is. Once the target market and the competitors are identified, then you are able to start designing your own marketing strategy. Think about what you can offer for the target market that has better advantages compared to the competitors.